Jim Link, president of Greenwich Philanthropic Advisors, has over 30 years of experience in non-profit leadership and organizational advancement.








He designed effective marketing programs, participated in fundraising campaigns that raised more than $1 billion, and personally solicited over $100 million in charitable contributions. Among the strengths Jim offers GPA's clients is helping organizations identify, cultivate and solicit planned and major gift prospects. A pioneer in using technology to maximize fundraising revenues, Jim has significant experience in database screening and management.


Before joining GPA, Jim served as vice president for advancement at two prominent colleges, and regional director of major gifts at an Ivy League university.


As a consultant, Jim planned and directed capital campaigns at top-25 research universities, regional health systems, academic medical centers, community hospitals, independent schools, museums and state-wide charitable agencies. In many cases, he helped double or triple fundraising revenues within two years.


Jim studied at Iona College, the Catholic University of America, and Wharton School of Business. He served as chairman of the Board of Directors of the Greenwich Council, Boy Scouts of America, and is active in his church.


Katie McKenna, vice president for client engagement, has 15 years of experience in financial services, strategic planning, philanthropic management and fund development.  An award-winning author, motivational speaker and creative problem-solver, Katie helps organizations identify, recruit, retain and empower strong leaders.  She’s written hundreds of successful solicitation letters, grant proposals and electronic appeals, and is a thought leader on the use of social media to drive growth in fundraising.  Prior to joining GPA, Katie led development efforts for an organization that helps Catholic dioceses, parishes, schools and ministries prepare exceptional leaders and promote best managerial practices.


Barb Melbourne, vice president for gift planning, is a graduate of

Creighton University and the University of Kansas School of Law. Prior to joining GPA, Barb served as director of planned giving at a top-10 research university, where she helped design and launch the largest campaign undertaken by a public institution at the time. Previously, she served as director of gift planning at one of the Midwest's most respected private universities. During the past 20 years, Barb helped thousands of donors achieve their financial goals and contribute over $500 million to charity.


Mike Sposili, vice president for strategic partnerships, is a graduate

of Hartwick College who brings a wealth of experience in staff and

volunteer development, institutional planning and positioning, marketing and communications, and constituent relations. He has experience as director of alumni affairs at two of the East Coast's most respected colleges, and as associate vice president for admissions and financial aid at a third. Mike began his career as director of enrollment management at a prestigious prep school, where he led marketing and student recruitment programs that achieved record enrollment growth.


Mary Weaver, vice president for communications, has 30 years of marketing experience.  A thought leader in branding, social media and web development, Mary served as editor of a national magazine, media director for one of the fastest growing dioceses in America, and associate professor at a top-25 public research university.  She produced hundreds of award-winning websites, magazines and brochures that significantly enhanced brand awareness and increased market penetration.  She drafted electronic and print appeals that achieved double-digit increases in charitable gift revenues.